The Phil & Ted's Optimum

An infant car seat that flips into a convertible car seat. Yes, it has been invented. Sadly it's not coming to the US. But New Zealand, the UK and the rest of Europe will be getting it soon. The Optimum is about launch and it will certainly have a big impact.

And another first! This will be the first and only convertible car seat that is travel system compatible sold in NZ, UK and Europe, as the Orbit and Combi models aren't sold there.